ユニクロ、というか、ファーストリテイリングの柳井さんの、「一勝九敗」を読みました。
正直、「念のため読んでおこう」というノリで、この手の本並かと、あまり期待していなかったのですが、大きな間違いでした。
経験談として、非常に興味深いです。1パス速読したあと、少し時間かけてゆっくり読みました。
私は、やっている仕事の関係もあって、言いたいことが痛いぐらいわかるのですが、もしかすると、普通の人には、その点は、あんまりグっとこないのかもしれません。
個人的に、ユニクロについては興味があって、「なぜこうやっているのだろう？」「なぜできるのだろう？」みたいな疑問がいくつかあったのですが、見事に謎がとけました。
一つはCM。一部で「テリー伊藤がかんでいる」という話は聞いていたのですが、全体的な話はアメリカ人がやっていて、テリー伊藤は、画面に出ている人に「質問」していたのだそうです。
日本の広告らしくない、いいセンスの広告だとおもったものでしたが、確信的に海外にもっていっているところ、とくに、そう決断して実行できているところがすばらしいですね。
ともかく、実行力なんだなぁと痛感させられます。痛すぎ（涙）。
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